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Unboxing marketing examples


As the only remaining physical touchpoint in the buying journey, the unboxing moment is the only time when you've got your customers' undivided attention.

It’s time to optimise this moment to create more meaningful connections and build customer loyalty.

See how leading DTC brands are making the most of this touchpoint through personalisation.

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Inside you'll see

How unboxing marketing beats post-purchase emails and SMS when it comes to conversion 

Examples of personalised unboxing experiences from DTC leaders, like PAUL VALENTINE and Bird & Blend

The specific triggers, CTAs and URLs used by real brands in their high-performing campaigns



Find a time to talk to the Penny Black team that suits you and we’ll cover how to personalise your unboxing moments.